About the Author


Tom Newmaster – Partner – WFM (William Fox Munroe, Inc.)

Over the past 25+ years Tom has proven himself where it counts – in the trenches. Tom has managed multiple titles, including head of new business development, account service representative, chief operations officer, art director, and designer. He’s spent the last 15 years as a principal and co-owner of WFM. In recent years Tom has worked with numerous businesses, helping them develop effective branding solutions. These companies include Adelphia Seafood, Dorman, eatKeenwa, Klamath Basin Fresh Organics, Koch’s Turkey, Stoner Car Care, and Tom Sturgis. In addition, Tom’s award-winning package/brand design firm serves national and international clients including The Hershey Company, Pfizer, Tyson, W.L. Gore, and Zippo.

Tom has written articles for Brand Packaging and FLEXO Magazine. He and his company have been featured in Fast Company Magazine, Package Design Magazine, Inc. Magazine, Brand Packaging, Candy Business Magazine, New Products Magazine, noAH Directory of International Package Design Vol. 8 & 9, Market Smart Design, and Package Design China.

Membership and Associations:

CGATS STF1, Institute of Packaging Professionals, Flexographic Technical Association, In-Store Marketing Institute, FTA Design Awards Judge and Chair since 2000, Adjunct Instructor at Pennsylvania College of Art & Design – teaching packaging design, Package Design Magazine Editorial Advisory Board since 2010, Greater Reading Chamber of Commerce & Industry, Berks Family Business Alliance (FBA) – advisory council and sponsor, and Heidelberg Lions Club.

Previous Speaking Engagements:

Art Institute of York/Bradley Academy Alumni Panelists, Fashion Institute of Technology (FIT), York College of Pennsylvania, Pennsylvania College of Art & Design (PCAD), Maryland Institute College of Art (MICA), ITT Tech, Albright College, Millersville University, Packaging Strategies Package Design Conference 2007, HBA Global Expo 2007, and Sustainable Package Design Workshop 2008 & 2009.


40+ Design Awards (3 in 2014, 2 in 2015), Shining Star Award February 2012, Project 2020 Finalist 2011 & 2010, FLEXO Magazine Author’s Excellence Award 2006, #16 in the Fast Company Fast 50 2005, Small Business of the Year (Berks County) 2004, and Entrepreneur of the Year Finalist 2003.